The History of CHANNOINE

How we became
what we are today

The 1980s


During a time when Katarina Witt was winning Olympic gold in figure skating and seatbelts first became mandatory in Germany, CHANNOINE was eagerly looking forward to a very different sort of milestone: In 1984, after seven years of research and development, the new subsidiary established by CHANNOINE Switzerland AG would launch a very unique high-end line of cosmetic care products in Salzburg. Close cooperation with dermatologists, biologists and pharmacists had resulted in a uniquely luxurious complete skin care system – one suitable for all skin types and unmatched in the quality and concentration of ingredients.

In the ensuing years, a number of decorative cosmetic products and exclusive perfumes would follow, as well as a new skin care line featuring revolutionary liposome technology. All were met with great enthusiasm by customers.


In Austria and Switzerland, demand for CHANNOINE products surged to such heights that, by 1986, several thousand sales partners were already taking advantage of the unique home concept to pursue their dream career. Brand recognition also grew rapidly, thanks to the hundreds of vehicles on the streets styled in the typically classy CHANNOINE look.

In 1988, in response to the pleas of local customers, a CHANNOINE branch opened for business in Germany. Finally, German customers, too, were able to take advantage of the professional services and advice offered by CHANNOINE partners, while at the same time being able to purchase the products directly and without fuss.

In 1989, the year in which the last Swiss canton (Appenzell) gave women the right to vote, CHANNOINE helped emancipate the right of men to quality skin care – with the CHANNOINE Man line of products, packaged in a typically sporty black-and-red design.

The 1990s

With the fall of the Berlin Wall, all people in Germany were finally able to “breathe the air of freedom.” As for CHANNOINE, during this time the company was busy adding a number of irresistible new fragrances to its range of perfumes.

In 1991, more than 1,200 representatives and sales partners from Germany, Austria and Switzerland celebrated CHANNOINE’s enormous business success. At the same time, the parent company’s headquarters were moved to the Principality of Liechtenstein. One year later, a new state-of-the-art logistics and training center was underway in Salzburg, to enable a more efficient response to customer needs. A lavish gala accompanied the grand opening in 1994, for the roughly 7,000 m² of space now united a relaxed seminar environment, optimal administrative facilities and efficient sales offices under one roof.


During the mid-90s, CHANNOINE’s center stage belonged to several new products: such as new colors for the “decoratives” range, additional fragrances, even more innovative face care products and the sporty-modern Blue Planet men’s care line.  

In 1999, CHANNOINE’s fascinating makeup creations were used to style the new Miss Austria.



CHANNOINE rang in the new millennium with a veritable product innovation fireworks. In addition to a new skin care line for young women, LaMer – a series of beauty products based on luxurious marine ingredients – joined the lineup.

In 2000, new makeup colors were again used to highlight the features of Miss Austria, who for good reason continued to partner with CHANNOINE for her cosmetic needs.


2001 marked the beginning of NOBUSAN, the nutritional supplements branch of CHANNOINE. Years of research with renowned international clinical nutritionists had yielded a range of uniquely specialized supplements meeting very specific individual needs and helping users achieve a lifelong feeling of well-being.

Then and now, NOBUSAN products, too, have only been offered for sale via highly qualified partners, in keeping with CHANNOINE’s person-to-person philosophy.


The year 2004 was highlighted by CHANNOINE’s 20-year anniversary gala, with many new developments to celebrate.

From luxurious skin care systems to high-end hair care solutions, through to beguiling perfume and makeup creations, the new products were exceptionally well received by international customers.

But the crowning achievement was surely CHANNOINE’s Crème Beauté, an incredibly luxurious and effective anti-aging cream fittingly packaged in an opulent gold and crystal container.


In 2008, CHANNOINE held a closely followed model casting, with more than 2000 candidates participating in a competition that included online voting by the public. A high-caliber jury made the final selections in three age groups, with each lucky winner receiving a modeling contract from the renowned Munich agency PS Models.


How time flies! 2009 marked CHANNOINE’s 25-year anniversary, which was also celebrated in style at an unforgettable gala event attended by more than 2,200 CHANNOINE partners. Once again, the CHANNOINE product development team had done its work, and the resulting new beauty products were presented at the gala.


As of 2010, the geographic digitization project Google Street View has been able to capture a true architectural eye catcher in pixels when it shifts its focus to Vaduz, Liechtenstein, for this is where CHANNOINE opened its stunning new headquarters building – designed in the style of the company’s exclusive-innovative cosmetic containers – after two years of construction. It’s all in keeping with the motto “exceptional corporate strategies deserve an exceptional setting,” and it truly is a one-of-a-kind workplace, with natural light flooding inside the cube-shaped building. It also should come as no surprise that the faceted glass facades immediately remind one of diamonds!

Like the new building, the future path of CHANNOINE is also crystal clear: even more research, even more investment in customer service, and an even broader range of products and health services. The worldwide unique VITAPROOF health portal is just a start, but one that promises much more to come. We cordially invite you to visit the portal, subscribe to the Newsletter and accompany us on our journey into the future!