How we became
what we are today

THE START

During a time when Katarina Witt was winning Olympic gold in figure skating and seatbelts first became mandatory in Germany, CHANNOINE was eagerly looking forward to a very different sort of milestone: In 1984, after seven years of research and development, the new subsidiary established by CHANNOINE Switzerland AG would launch a very unique high-end line of cosmetic care products in Salzburg. Close cooperation with dermatologists, biologists and pharmacists had resulted in a uniquely luxurious complete skin care system – one suitable for all skin types and unmatched in the quality and concentration of ingredients.

In the ensuing years, a number of decorative cosmetic products and exclusive perfumes would follow, as well as a new skin care line featuring revolutionary liposome technology. All were met with great enthusiasm by customers.

With the fall of the Berlin Wall, all people in Germany were finally able to “breathe the air of freedom.” As for CHANNOINE, during this time the company was busy adding a number of irresistible new fragrances to its range of perfumes.

In 1991, more than 1,200 representatives and sales partners from Germany, Austria and Switzerland celebrated CHANNOINE’s enormous business success. At the same time, the parent company’s headquarters were moved to the Principality of Liechtenstein. One year later, a new state-of-the-art logistics and training center was underway in Salzburg, to enable a more efficient response to customer needs. A lavish gala accompanied the grand opening in 1994, for the roughly 7,000 m² of space now united a relaxed seminar environment, optimal administrative facilities and efficient sales offices under one roof.

A FIREWORK OF PRODUCT INNOVATIONS

CHANNOINE rang in the new millennium with a veritable product innovation fireworks. In addition to a new skin care line for young women, LaMer – a series of beauty products based on luxurious marine ingredients – joined the lineup.

In 2000, new makeup colors were again used to highlight the features of Miss Austria, who for good reason continued to partner with CHANNOINE for her cosmetic needs.

NOBUSAN-NUTRITION

2001 marked the beginning of NOBUSAN, the nutritional supplements branch of CHANNOINE. Years of research with renowned international clinical nutritionists had yielded a range of uniquely specialized supplements meeting very specific individual needs and helping users achieve a lifelong feeling of well-being.

Then and now, NOBUSAN products, too, have only been offered for sale via highly qualified partners, in keeping with CHANNOINE’s person-to-person philosophy.

MODEL-CASTING

In 2008, CHANNOINE held a closely followed model casting, with more than 2000 candidates participating in a competition that included online voting by the public. A high-caliber jury made the final selections in three age groups, with each lucky winner receiving a modeling contract from the renowned Munich agency PS Models.

25-YEARS OF CHANNOINE

How time flies! 2009 marked CHANNOINE’s 25-year anniversary, which was also celebrated in style at an unforgettable gala event attended by more than 2,200 CHANNOINE partners. Once again, the CHANNOINE product development team had done its work, and the resulting new beauty products were presented at the gala.